How to Start a Magazine in 6 Steps
The process of starting a magazine isn't as difficult as you imagine. I've started several magazines publications myself and have been able to successfully publish magazines for years. It's not a secret that it's not easy however if you are able to satisfy a few essential requirements, you will be able to start your magazine from the starting point. What are the most important needs? 1.) You will require some cash to accomplish this. Every start-up business requires an investment and magazines are no exception. What is the amount you'll need? A couple hundred dollars is enough (not counting printing costs) to put your first issue out on the newsstands and/or the streets. If you plan to publish a more expensive book, you'll need several thousand dollars, based on the market you're in and the size of your market you plan to be right from the beginning. The most important thing is to master the skills you will need to publish your book and complete the work yourself , rather than hiring an entire office of employees as well as payroll (I will touch on these skills in a moment and discuss more cash in a moment). 2.) Tools - at a minimum, one computer that is capable of running the different applications you'll need (Adobe InDesign, and at a minimum Adobe Photoshop), a The complete seo decent digital SLR camera, such as Nikon D50 Nikon D50 which runs about $700, a cell phone and a reliable vehicle. 3.) Ability to sell - magazines big and small will run advertisements , and yours will be the same. I can't stress enough how crucial it is to have a well-constructed strategy for selling before you begin this project. I will discuss more aspects of selling later on. 4.) Creativity - You cannot be successful if you don't offer something different to your customers with a pleasing package, and to do this, being innovative is essential. Step 1 - Create the Framework It is likely that you are aware of the kind of magazine you would like to create, but you must create a fundamental framework. Choose a name for your magazine with care, and ensure that you're not infringing on any trademarks by searching through the US trademark databases. The domain name of your website is another thing to think about when choosing your domain name. Look for domains with open names that are as close as is possible. It is okay to use a few sudo-odd takes on domains for magazines like magazinenameonline.com or magazine-name.com. Register your domain and then contact an online development company you would like to work with on the magazine's website. Personally, I like 22 Creative because they specialize in web-based websites for magazines. Your website doesn't have to be spectacular from the beginning It just needs to be professional and clearly outlines the person you are and what your book is about . you can expect to invest anywhere between a few hundred dollars up to thousands of dollars here. A website is a crucial element of this process, however don't skimp over this step. Now that you have an identity and a website What's next? Determine what you're planning to include in your first issue by writing your editorial plan. It's a fancy title, but in reality you just need to write down the things you'd like to include and how many pages you'd like to dedicate to each item , and the number of pages for ads you'd like to store away (this will depend on the number of ads you will sell in the initial issue). What should the pages of your magazine have? Two aspects are at the equation in this regard. The first is cost for printing the magazine since it is more expensive to print a larger magazine evidently, the other is the amount of editorial you can or would you like to create? It is not necessary to have 100 pages for the first time around, so depending on what your competitors are up to you should aim for fifty pages in a lifestyle or local magazine, and 90+ pages for magazines you plan to publish to newsstands across the country. Step 2 - It's time to create content Contrary to what many believe there is no need for an army of journalists to launch the first edition. I've written articles for a variety of magazines on my own or with the assistance of a few people. It's not that difficult. Begin with item one in the outline of your article. Start writing your text and make sure you follow the basic guidelines for writing editorial (Google search for it to find tons of assistance). Ask your friends to read the text and ask their opinions. Did you get your reader's interest at any time? Are your facts accurate? Are there any errors? A photograph can be more than a thousand words literally. People love pictures, large colourful pictures, and lots of them. Choose how many photos you require for your piece and whether or not you are able to take them yourself or whether you have to purchase them or license the photos from a stock photography service. If you are able to take the photos yourself, go out and begin snapping. Make sure you take clear, sharp photos and make sure you take plenty of them. It is not a good idea to be forced to go back and shoot something again because you didn't get the image you wanted. Make sure you make sure that your camera is set to capture 300dpi images. Normal lower resolution photos won't be able to work and will appear pixilated in the final result - Nothing looks less professional than photos with low resolution in magazines. Be sure that if there are individuals in your photographs ask them to sign a model release that allows you to use their photo for publication. If you have to purchase an image from a stock photography website, ensure you purchase a 300dpi photo suitable for printing. Expect to pay between $3 to $10 per image, but if you find websites that charge more, you'll be overpaying. After you've gotten your editorial down, you can rest on it and then go through it again. Are you satisfied? What number of magazines have you read that all repeat the same old 'electronics features that are typical of iPhones and other nonsense that no one really cares about? Lots. You must have an entirely new perspective in order to get issues number 2, 3, 54, etc. Step 3 - Begin selling ads yesterday New publishers frequently fall into the trap of focusing only on the artistic aspect of their magazine, and not on the sales. Being an independently-owned publisher you need to be able to do both. Begin by creating an information kit for your new magazine. A media kit is two pages printed to serve as an overview of your magazine with all the information of the audience your magazine caters for, the number of copies you print, the distribution strategies you employ and the types of ads you will be offering and the cost and so on. At first, the majority of your sales won't be due to your media kit. This is merely a requirement to provide to potential advertisers. I could go on and on about selling advertisements for magazines that are new however, if you were to read it and want to buy it, you'll need to write me a large check since that is highly regarded by everyone within the business. What I can say is to start with a strategy and contact advertisers who fit with your magazine. It's a waste of time trying to make an advertisement for Budweiser If you're an upcoming magazine that is focused on quilting. It's not likely to happen. Imagine yourself in the business owner's shoes, would you think about this? This is not the right time to make quick money. You need to sell ads to pay for the expenses and perhaps recoup your investment as well as live. This means you have to price your items in terms of reality. To get an idea of the you can expect, discover what comparable magazines in your area are charging. Don't go too low on the price, but be confident in the worth of your publication - giving the magazine away for free is almost certain to cause the possibility of failure in the future. I have heard of a magazine that just continued to throw money at itself, launching in new markets without having a profitable experience in the first one. In order to look like they were successful they offered up their advertising space. After a few years, it's a common knowledge within the buying and selling of media that nobody is paying for advertising in that magazine never. If an advertiser you are considering says they'd like to sell it at a lower price than what you would like to offer it for and you are not interested, simply decline them and return to them within a couple of months you have proven a greater value that justifies your rate card.  

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